Strategic Fit of the Firm Assessment of Ford Motor Company

The automobile industry is one of the most competitive in the world. The industry is flooded with numerous firms with great capacity chasing after minimal demand.  The insufficient demand for automobiles against high production capacities has made stakeholders in the automobile industry invest heavily in strategies that help them gain a competitive advantage over their peers. One company that seems to have mastered the art of strategy is Ford Motors Company. Over the years, Ford has employed different tactics to ensure it stays relevant in the escalating war for dominance in the automobile business.  This paper discusses some of the qualities that have enabled Ford sustain its position in the industry…

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